Her.

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Use cases

BeautyAll categoriesMicro influencersUGC creatorsAgency alternative

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Influencer marketing platform to launch creator campaigns and see which promo code sold

Find creators in the marketplace, give each one a personal code and read sales per creator in one report. Creators join free.

@maya.glow

HER-MAYA10

@junofit

HER-JUNO15

Campaign brief

No card required. Your campaign data stays yours.

Creator reach by region

Each pin is a creator with a personal promo code

@maya.glow HER-MAYA10, Beauty @junofit HER-JUNO15, Fitness @lena.wears HER-LENA10, Fashion @avaswell HER-AVA20, Wellness @ninaunboxes HER-NINA10, Beauty

Campaign board

CreatorTierPromo codeReachStatus
Press Build my campaign to list creators.

Example calculated from your inputs. Reach is an order of magnitude, not a forecast.

1 code

per creator

4 steps

from brief to payout

0 USD

for creators, always

1 report

for orders and payouts

Influencer marketplace with creators who fit

Search an open catalog by category, tier and region. Small creators are welcome, so you can test a niche before you commit a retainer.

Explore the marketplace

Maya R.

Beauty, Micro, West

Send offer

Lena K.

Beauty, Nano, Northeast

Send offer

Sofia T.

Wellness, Micro, South

Send offer

Ava P.

Fashion, Mid, Midwest

Send offer

Sales by promo code

HER-MAYA10example
HER-SOFIA10example
HER-LENA10example
HER-AVA10example

Promo code tracking that settles the argument

Every creator carries one code. Orders, revenue and payout are reported per code, so you pay for sales you can prove.

See how tracking works

Campaign status in four steps

Step 1

Brief

Pick category, budget and tier mix.

Step 2

Matched

Creators accept your offer.

Step 3

Live

Posts go out with personal codes.

Step 4

Settled

Payout follows proven sales.

Typical creator rates by tier

Indicative ranges to plan a budget. Actual offers are agreed with each creator.

TierAudienceTypical fee per postBest for
Nano1k to 10k50 to 250 USDGifting and testing a niche
Micro10k to 100k250 to 1,000 USDTrust and steady code sales
Mid100k to 500k1,000 to 5,000 USDLaunches and reach

Regions and categories

Coverage map

United States

Larger points mean more creators in this category.

For the person who signs off the budget

Hours back

Stop rebuilding spreadsheets and chasing creators for screenshots of results.

Spend matched to revenue

See which code returned money and put the next dollar there.

Less payout risk

Settle creators against orders, not against promises.

Pricing

Subscription for brands and agencies. Creators join free.

Monthly Annual 50% off

Starter

For one brand testing creators

USD a month

Billed yearly. Monthly price 99 USD.

  • Creator catalog access
  • Up to 3 active campaigns
  • Promo codes per creator
  • Sales report per code

Growth

For brands running campaigns every month

USD a month

Billed yearly. Monthly price 149 USD.

  • Everything in Starter
  • Unlimited campaigns
  • Briefs sent to shortlists
  • Payout settlement
  • Team seats

Scale

For agencies and larger brands

USD a month

Billed yearly. Monthly price 449 USD.

  • Everything in Growth
  • Lower marketplace commission
  • Multiple brand workspaces
  • Roles and approvals
  • Priority support

Enterprise

For security and procurement needs

USD a month

Billed yearly. Monthly price 899 USD.

  • Everything in Scale
  • Single sign on
  • Custom roles
  • Service level agreement
  • Invoices and security review

Brands also pay a marketplace commission of about 15 percent on campaigns settled through the platform, lower on Scale. Creators pay nothing. Plans renew until cancelled and we do not offer refunds.

Common questions

Do I need a card to sign up?

No. You confirm your email with a code and we send the next steps.

Is my campaign data mine?

Yes. Your briefs, creator lists and sales reports belong to your account.

How does a promo code work?

Each creator gets a personal code such as HER-ANNA10. When a buyer uses it at checkout, the order is credited to that creator in your report.

How are creators paid?

The marketplace settles the campaign. Brands pay a commission of about 15 percent on campaigns settled through the platform, lower on the Scale plan.

Do creators pay anything?

No. A creator profile is free and creators pay no commission.

All questions

Launch your first creator campaign

Confirm your email and we send the next steps. No card required.